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Viva was founded in 2020 by Jenn Wu and Zach Ao, and their dog Karoo, in Hillsborough, NC. They produce 2 lines of chunked and ground raw dog foods, and a line of cat food with 5 recipes. Their products are made in a third-party kitchen in North Carolina.
Viva produces two lines of raw dog food that are both considered low risk dog foods. Both lines offer single protein recipes. Viva For Dogs is a raw dog food available in ground or chunked texture, and includes organic fruits and vegetables. Viva Pure is a prey model product made up of muscle meat, bones and organs.
The company website provides additional product information including a detailed guaranteed analysis for each recipe along with the omega-3:omega-6 ratio. The company is also very transparent about its sourcing and responds to customer inquiries.
The company uses fruits and vegetables that are certified organic, and their supplements are certified organic or wild-caught when possible (for marine products like fish oil or cod liver oil). For this reason there are no high pesticide or GMO ingredients in their dog foods and they maintain an unblemished quality and safety score.
Viva has a strong focus on sourcing animals that are humanely treated. The company sources its meat from USDA-inspected smaller farms that don’t use hormones or antibiotics, and are certified humane through third-party audits like Global Animal Partnerships (GAP) or the American Humane Program. The chicken and poultry ingredients are certified by a third-party animal welfare certification recognized by Shop With Your Heart®, a program of the ASPCA®. The company is also working to certify 100% of their beef and turkey ingredients as animal welfare certified by the end of 2023.
Viva uses a co-packing kitchen where their products are the first and only pet food made in a facility that also produces human food. Everything is made in small batches (each package is hand-labeled and checked for quality) and tested for pathogens. The company doesn’t use high pressure processing (HPP) or irradiation.
Overall, this is a high ranking raw dog food with several single protein options.
The average score of each Viva line is listed below. Click on any line to view the individual foods and scores.
Viva Raw has 5 recipes that average 70% protein and negligible carbohydrate as calculated on a dry matter basis. No points are deducted for light processing or ingredient safety. The line contains no added vitamins or minerals, which implies higher quality ingredients that don’t need fortifying. The only concern is the addition of an inflammatory seed oil in each recipe.
Viva Pure has 5 recipes that average 83% protein and negligible carbohydrates as calculated on a dry matter basis (meaning with moisture removed, for comparison with dry foods). This line scores 10 across all 5 recipes and is considered a low risk dog food. No points are deducted for minimal processing, ingredient quality or safety.
To date, Viva Raw has not had any recalls or voluntary withdrawals.
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