Food scores are based on ingredient quality and safety. For more information, view our evaluation criteria.
Justin Palmer is CEO of I Love Dogs. Nature Is Good dog food is one component of I Love Dogs. It began as a Facebook page in 2014. It was inspired by his rescued Siberian Husky. In 2015, he co-founded iHeartDogs.com. Marshall Morris, an army veteran, is a co-founder. This website is part of HomeLife Media. It operates a network of media properties and online stores. The mission is to help shelter dogs and support veterans. The company curates products that raise money for shelters. They also donate meals, toys, and blankets. They support domestic violence survivors and their pets. And they pair veterans with service dogs.
The company began making dog food and supplements in 2020. It’s produced in small batches at a USDA-certified facility in Texas. However, there’s no information on ingredient quality. Nature Is Good is fed as a complete meal, a kibble mixer, or a treat. The food is available nationwide through Amazon. The home office of the company is not known.
Nature Is Good produces a line of freeze dried dog food. It’s low risk by our criteria. There are 2 recipes. Both score 10/10 for ingredient safety by our criteria.
These recipes have acceptable levels of protein. They average 39%. They don’t use grains, corn or soy in their recipes. But they have average carbohydrates of 18%. This is high for freeze dried dog food.
These foods are lightly processed. This means there’s a minimal loss of nutrients from heating. This improves the score. However, there are added minerals. Five or more added minerals may reflect lower quality ingredients. It’s preferred they come from animal proteins and whole food.
Probiotics are added to these foods. They don’t guarantee the amount of colony forming units (CFUs). This is how they measure probiotics. You want to see 5 billion given to a healthy dog. This can be through food and supplements.
Nature Is Good doesn’t specify whether the fish oil used is from farmed or wild caught fish. Wild caught is more nutritious than farmed. It also has a healthier fatty acid balance. Both recipes contain coconut oil. This may lead to inflammation. It can be harmful to gut health.
Nature Is Good doesn’t provide the omega-6:omega-3 ratio. This is true of most companies. It’s a concern because AAFCO allows a very inflammatory ratio of 30:1. Diets rich in omega-6 fats can cause chronic inflammation.
Nature Is Good has had no dog food recalls.
Stay informed! Make sure you sign up for new and updated foods, food recalls and important dog food and health information:
This site uses cookies to help make your experience more awesome. By continuing you agree to our privacy policy and terms of use.
