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Halo Dog Food was founded in the US in 1986, and sold 20 years later. Since 2019, it’s been owned by Better Choice Company Inc, an animal wellness company with a board of directors and shareholders. The company headquarters are in Tampa, Fla.
Halo has 2 lines of dog food, Elevate and Holistic. Most of their ingredients are sourced in the US with the exception of lamb that comes from New Zealand and pea ingredients from Canada. These foods are manufactured in the United States.
Halo has 2 distinct product lines and has just added a freeze-dried line from another manufacturer. This new line is considered a low risk dog food with minimal carbohydrates, high protein, no added vitamins or minerals and minimal processing. It is Halo’s highest scoring food.
Holistic is Halo’s premium brand and is considered a high risk dog food. Elevate is the base brand and is considered a moderate risk dog food. Both have high average carbohydrates and low average protein. Many of Halo’s recipes are grain-free but they substitute chickpeas, lentils, rice, barley, oats and tapioca which are high in starch. Excessive carbohydrate is an indicator of food quality as it can be used to reduce manufacturing cost. Foods that are high in carbohydrates can raise insulin, cause obesity and change to the gut bacteria.
Both of Halo’s original lines have quality and safety concerns. And while the website, press releases and packaging state minimal processing, whole food ingredients and better sourcing methods are used, supporting information and certifications are limited.
Both brands offer dry and canned dog food. Holistic uses whole animal protein sources but these foods are ultra processed which depletes nutrients and makes it necessary to add amino acids and excessive vitamins and minerals. The Holistic website states it doesn’t use animal meals as they are a “combination of non human edible remnants from slaughterhouses and fish processing factories.” And yet these are the main ingredients in the Elevate recipes.
Elevate offers freeze-dried raw coated foods. The company confirms this is a kibble with a dehydrated product applied after the kibble process is complete. These are ultra-processed foods heated four separate times causing a major loss in enzymes, vitamins, amino acids and phytonutrients requiring added vitamins and minerals. Further, “raw-coated” is a marketing term and has no official definition according to the AAFCO.
The Holistic line uses the term OrigiNative Sourcing which is trademarked so it’s not a third party certification. It claims to work with animals raised naturally and without the use of antibiotics. The term “naturally” has no official meaning under AAFCO rules. And it should be noted that since 2017, all meat, poultry and dairy foods sold in the US are free of antibiotics, as required by federal law. And the Federal Department of Agriculture (FDA) prohibits the use of hormones in all pork and poultry products.
Halo’s Holistic line uses meat, poultry, and fish proteins that are third-party certified through Global Animal Partnership (GAP) and the Marine Stewardship Council (MSC). GAP has 5 levels of certification. Holistic’s chicken and turkey have Level 2 certification meaning poultry is raised in an indoor environment, which is the case for most poultry raised in the US. The MSC certification for fish means they are wild-caught or from a sustainable fishery. This doesn’t stipulate that they’re fed a native diet as they’d get in the wild, rather than grains that they’d be fed in confinement.
Both Elevate and Holistic use several ingredients that are subjected to herbicides and pesticides. Holistic uses non-GMO vegetables but that doesn’t mean they aren’t sprayed. Choosing organic produce would ensure they’re non-GMO as well as having less herbicide/pesticide contamination.
Finally, Halo doesn’t provide the omega-6 to omega-3 ratio for any of its foods. They’re not the only one not providing this, but it’s important to know since diets rich in omega-6 fats obtained through seed oils and factory farmed meat and poultry can cause chronic inflammation and disease. AAFCO allows a very high ratio of 30:1.
The Holistic brand is rather disappointing. The company has attempted to embrace sourcing of ingredients as a way to achieve the holistic mandate of its name but fails due to over-processing and ingredient choices. It would be preferable to use organically based ingredients and minimal processing like freezing, dehydrating or freeze drying for a more nutritional pet food.
Halo‘s base brand is Elevate with 14 recipes. It rates as a high risk dog food. This line has an average protein content of 31.5% and high carbohydrates of 31%. These food lose points for ingredient safety because of high carbohydrate content, ultra processing and for using high pesticide/herbicide foods in the top 5 ingredients. Potatoes are a GMO which are also foudn in teh top 5. Extra vitamins and minerals have been added but most are sourced in North America rather than China. Probiotics have been added which is good to see, but natural flavor and sunflower oil have been added. Salmon is named as the fish used but it’s not know if it’s farmed or wild caught, which would be more nutritious. Halo does not provide the omega-6 to omega-3 ratio since diets rich in omega-6 fats can cause chronic inflammation.
Halo‘s wet dog food in the Elevate line has 10 recipes that result in a score of 5.9. These are moderate risk dog foods. The average protein content is 34% and average carbohydrates are 25.6%. As canned foods, they’re highly processed, but not as processed as kibble.
Other safety concerns are for the use of ingredients known to contain higher pesticide/herbicide residues in the top 5 ingredients. Potatoes are a known GMO ingredient that are used, and are also found in the top 5 ingredients. Natural flavor, processed seed oils and rice, known to have arsenic contamination also lower the score. These foods have added vitamins and minerals instead of relying on the ingredients. Halo doesn’t provide the omega-6 to omega-3 ratio, and that’s important since diets rich in omega-6 fats can cause chronic inflammation and disease.
Halo’s Holistic dry dog food is its premium brand with a score of 3.6 making it a high risk dog food. The average protein for the 5 recipes in this line is 24.6% but carbohydrates come in considerably higher at 39%. These foods lose points for ultra processing. Non-GMO vegetables and fruits are used but that doesn’t mean they are pesticide free so points are lost for foods subject to higher pesticide/herbicide use. Soy is a known GMO that is included in some of the recipes. Halo doesn’t provide the omega-6 to omega-3 ratio. They’re not the only one not providing this, but it’s important to know since diets rich in omega-6 fats can cause chronic inflammation and disease.
With less processing and a better carbohydrate content than dry dog food, Halo’s Holistic wet dog food is considered moderate risk with a score of 5.3. The average protein for the 5 recipes in this line of canned foods is 44% with average carbohydrates of 14.6%. Holistic canned foods use non-GMO vegetables and fruits.That doesn’t mean they are pesticide free so points are lost for using foods known to contain higher pesticide/herbicide residues. All of these recipes have added vitamins and minerals and use a highly processed seed oil which reduces the score of ingredient quality. Amino acids have been added to 2 recipes that affects the score. Halo doesn’t provide the omega-6 to omega-3 ratio. They’re not the only one not providing this, but it’s important to know since diets rich in omega-6 fats can cause chronic inflammation and disease.
Halo Freeze-dried is considered a low risk food. The only point lost is for higher carbohydrates in the turkey recipe but all other recipes have very minimal carbohydrates. These foods have a few added minerals and one added vitamin but don’t lose any points. These foods are lightly processed so nutrients are preserved. The ratio of omega-6 to omega-3 fatty acids isn’t disclosed. This is a concern because AAFCO allows a very inflammatory level of 30:1
March 2015: Voluntary recall due to possible mold growth.
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